T-Basket is filling a gap with quick-form content

In today’s world of uber-fast engagement, and just as fast disengagement, you need quickly-consumed content that grabs attention from the get go. How did Twain Sport utilise an approach commonly found on TikTok and Instagram?

Šarūnas Mazalas, Chairman of the Hybrid Sports League – which runs Twain Sport – spoke with SBC about T-Basket, speed of play, and player attention span.

Read the full interview.