Influencer Marketing

Can Influencer Marketing really be part of an effective engagement strategy? Yanina Kaplya, BetGames Head of Marketing, gave her thoughts at an SBC roundtable – covered and published in issue 22 of the SBC Leaders magazine.

“I don’t believe in a one-size-fits-all approach. You have to tailor your message to your players, and that means understanding your audience. Establishing communication as part of your brand strategy helps create a marketing campaign that stands out in a heavily competitive industry.”

How can a tailored message fit with a brand story and be rolled out by an influencer? Read the full article to find out.