Delivering the future today with Twain Sport

How do sports entertainment brands adapt to rapidly changing audience needs? Šarūnas Mazalas, Chairman of Twain Sport, sat down with SBC News ahead of SBC Summit Barcelona to discuss this topic, and gave some exciting previews into where Twain Sport, and the industry at large, is heading.

“Watching traditional sports is still popular, but we believe they will need to change to stay attractive to new generations. We have created something from the future and SBC Barcelona visitors will understand that after seeing our product in action.”

Click here to read the full interview.