Branding & shaping the perfect corporate image

Why is this happening now, and how does a rebrand impact corporate goals and market awareness? Yanina Kaplya, BetGames Head of Marketing, was one of three professionals interviewed by European Gaming to discuss this topic.

“Looking at the gaming market today, we can see that competition is fierce and every brand wants to cultivate uniqueness through product or brand identity to differentiate itself.”

What’s in a name, a logo, and brand values and assets?

Read the full interview here.