AI will not eradicate ongoing challenges – the industry must be ready

AI in iGaming: Embracing the Challenges and Opportunities Ahead

In the concluding part of iGaming Expert’s two-part roundtable on AI, leading industry figures, including Dr. Andreas Koeberl, CEO at BetGames, discussed the challenges and future directions of artificial intelligence within iGaming.

The conversation focused on key integration issues such as data quality, infrastructure, cost, and player trust — as well as how AI can enhance entertainment, security, and collaboration between studios and technology providers.

The Importance of Data and Market Readiness

Dr. Andreas Koeberl noted that “everything in AI depends on data — the models we train and the data we feed in. Market readiness is the real challenge, as most users and operators aren’t yet equipped to take full advantage of AI’s capabilities.”

He also emphasised that while infrastructure will eventually become a commodity, the pace of adaptation across the industry remains uneven. According to him, “player trust will evolve naturally as people begin using AI tools themselves — often faster than companies do.”

Using AI Responsibly to Enhance, Not Replace

Participants agreed that AI should be viewed as an enabler, not a replacement. The technology’s success depends on how responsibly it is applied to improve development processes, entertainment value, and player safety.

Dr. Koeberl added a bold perspective: “Fraud will remain a major issue, and AI won’t eliminate it — it might even make it worse if not handled correctly. The only way forward is to train people to use AI properly — and require them to do so.”

He underlined that real progress depends on how quickly the industry embraces AI, both culturally and operationally.

Partnerships and the Future of Personalisation

Looking ahead, experts see a major opportunity in collaboration between slot studios and technology providers. As Koeberl pointed out, “vibe coding” and on-demand content creation could soon become a reality, allowing new operating models to emerge through natural language prompts and AI-powered design.

The discussion concluded that data-driven collaboration and transparent governance will be essential for unlocking AI’s full potential — enabling the industry to deliver safer, more engaging, and more personalised gaming experiences.