Let’s Talk iGaming: The success of Flash Roulette

BetGames has cultivated a portfolio of immersive live dealer content that fuses engaging features with big win potential. Flash Roulette, a recent addition to its collection, has been incredibly successful since its launch, with the fast-paced gameplay and 10,000x multipliers emphasising the supplier’s commitment to delivering simple, impactful gaming experiences.

Dr. Andreas Koeberl, Chief Executive Officer, and Ian Catchick, Chief Product and Business Development Officer, gave us their insights into why Flash Roulette is resonating with players and how BetGames continues to drive revenue for operators by bridging the gap between sports bettors and casino games.

How well has Flash Roulette been received by operators and players?

Dr. Andreas Koeberl, Chief Executive Officer

Although only a soft launch, we have seen incredible results thus far, with Flash Roulette one of the top-performing games from our portfolio for most operators. The initial feedback is the strongest of any game we’ve released this year, and the average bets per player suggests the title is truly resonating with players.

Typically, new commodity titles register strong performance metrics in the days following release and fall off a cliff shortly thereafter. That has not been the case with Flash Roulette, and the continued positive results highlight its value as a cross-selling tool for our operators.

How important is it for BetGames to continue pushing boundaries with features and mechanics as the industry evolves? Have additional features proved pivotal for boosting cross-sell opportunities?

Dr. Andreas Koeberl, Chief Executive Officer

We are a medium-sized supplier in a hugely competitive market, meaning we must permanently reinvent ourselves just to remain competitive. It is extremely important that we out-experiment the big guys to attract attention, but unlike those with seemingly unlimited budgets, we have to do so within reason.

Our approach to innovation and ethos of helping operators turn recreational betters into casino players has proven desirable, resulting in BetGames growing more than 60% in core markets this year, and more than 40% overall. Failure to innovate would see us surrender our customer base to the competition, and this drives us to continue pushing boundaries on a day-to-day basis.

How will the performance of Flash Roulette influence BetGames’ decision to include multipliers in future products?

Dr. Andreas Koeberl, Chief Executive Officer

Big multipliers are an integral part of our strategy of building games for recreational bettors, as we target casual slots players and are not chasing high rollers. The highest achievable multiplier in our portfolio is 200,000x, so this massive win potential is something our operators’ players have come to expect from BetGames. Rather than tailoring business decisions based on one title’s performance, we instead look at an overview of our product offering to determine what is resonating with players.

Live dealer games with large multipliers act as an entry point for recreational bettors, and operators can then nurture these organically with immersive content, rather than relying heavily on bonuses and promotions. Results show that, on average, turning a casual slots player into a frequent live casino player doubles gross gaming revenue (GGR), hence BetGames’ continual growth with commercial operators worldwide.

Flash Roulette features a maximum 10,000x multiplier. Does this addition appeal to players seeking out unique, modern games, or is it equally attractive to those who prefer more traditional experiences?

Ian Catchick, Chief Product and Business Development Officer

BetGames creates games that cater to all different types of players looking for compelling and impactful gaming experiences. The 10,000x multipliers are an instant draw for both casual and modern gamers, as the potential to win huge sums with one spin of the wheel promises anticipation and excitement.

However, Flash Roulette is an equally attractive proposition for fans of traditional games. There are no complex mechanics or bonus rounds, and there is no steep learning curve. It is a quintessential roulette experience, with the added thrill of 10,000x multipliers. The seamless transitions and high-definition live dealer experience also add an element of luxury akin to a classic casino floor.

The gameplay in Flash Roulette is incredibly fast-paced. How can the speed of gameplay influence the success of a title and bridge the gap between sports bettors and casino players?

Ian Catchick, Chief Product and Business Development Officer

There has been a trend toward faster-paced gameplay in the industry. Individuals have less time on their hands, and that time is therefore more valuable than ever. Flash Roulette appeals to those looking for rapid-fire gameplay, as each betting round takes seconds, providing high-intensity action that reflects the changing nature of the iGaming environment.

The title frequently awards 500x multipliers, with no catches and no gimmicks, delivering an engaging gameplay experience that drives revenue on behalf of our partners. In fact, within the first two weeks of launching the game, we have already had two draws where multiple players have received over €100,000 from winning a multiplier of 5,000x their original stake.

This fast-paced, streamlined betting experience makes Flash Roulette the perfect game to bridge the gap between sports bettors and casino. Recreational players are less likely to commit to spending time learning a game’s mechanics, so it is essential that our releases deliver easily understandable game mechanics and excitement within seconds. BetGames recognises the need for speed and creates products that align with shifting player preferences.

Do you believe win potential is the most important factor that draws players to a release or is there something to be said for focusing on entertaining gameplay and high-quality footage?

Ian Catchick, Chief Product and Business Development Officer

There is no single thing that makes a game great. It took months to produce Flash Roulette, optimising the game’s mathematics, mechanics, user interface, and live studio ambience. A huge amount of time was spent finetuning the minute aspects of the game to ensure we delivered something that made use of players’ valuable and diminishing free time.

The result is a simple, dynamic live casino game with big win potential, that has proven incredibly popular with players, in turn adding value to our partners’ platforms.