Let’s Talk Gambling: Building a commercial powerhouse

BetGames has taken another big step in its growth journey by setting up a brand-new commercial team in Gibraltar – one of the iGaming industry’s most competitive hubs.

According to Gary Francis, Head of Account Management at BetGames, the aim is not only to establish a strong local presence but also to bring fresh energy and a new way of thinking into the market. The focus goes beyond CVs and years of experience, with recruitment driven by values, adaptability, and hunger to succeed.

This strategic move highlights BetGames’ ambition to create a commercial powerhouse that blends strong client relationships with forward-looking market insights. The Gibraltar team will play a vital role in shaping how BetGames goes to market, supporting long-term growth, and reinforcing the company’s reputation for collaboration and customer-first solutions.

“We want ambitious people who are curious, open, and ready to build something meaningful – not just join a machine that’s already running,” said Francis.

With clear goals, hands-on integration, and a strong cultural foundation, BetGames is set to turn this new chapter into a key driver of its future success.