Emerging markets require a much more bespoke approach to content

He joined us in September 2021, and has already proved invaluable in helping lead our transformation. Ian has, since 2000 when he joined Camelot Group plc, worked across a range of Tier 1 global iGaming organisations.

“One size doesn’t fit all when it comes to developing products for different customer types and nationalities. Since joining BetGames, we have simplified many of our products and are developing further insights into player behaviours – a strategic change that is driving the product roadmap.”

Looking to learn more about Ian’s experience and his plans for BetGames? In this interview he speaks about delivering technical excellence, future trends, how to develop for emerging markets, and much more.

Read the full interview here.