BetGames launches new ShowGames vertical with Entain

Starzle is the first bespoke game to be released under the new collaboration – with two more unique games coming.

The collaboration with the Ladbrokes brand provides customers with an unrivalled experience set within a state-of-the-art studio. The new vertical will introduce the industry’s first number-themed game show – a mix of both number-themed mechanics and card-based elements.

BetGames CEO Dr. Andreas Köberl said, “This is a game changer for BetGames and a result of our successful transformation over the previous 18 months. The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game – from ideation to production – in just nine months.”

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