Influencer Marketing: An Effective Engagement Strategy?
Can Influencer Marketing really be part of an effective engagement strategy?
Yanina Kaplya, BetGames Head of Marketing, gave her thoughts at an SBC roundtable - covered and published in issue 22 of the SBC Leaders magazine.
“I don’t believe in a one-size-fits-all approach. You have to tailor your message to your players, and that means understanding your audience. Establishing communication as part of your brand strategy helps create a marketing campaign that stands out in a heavily competitive industry.”
How can a tailored message fit with a brand story and be rolled out by an influencer? Read the full article to find out.
Twain Sport debuts in Africa with Betway
Twain Sport arrives in Africa! The new live-sport vertical makes its African debut through a new partnership with Betway. T-Basket, is the first Twain Sport game to hit the market, delivering head-to-head basketball tournaments every hour and a match every three minutes. T-Kick, it’s football cousin, is coming soon!
James Everett, BetGames VP of Sales, Africa, said, “Africa is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space. We expect T-Basket, and then T-Kick, to make a real impact with Betway. The opportunity this represents cannot be understated.”
Read full article here.
Innovation is great, a secure product is even better
Innovation. It’s only useful if it’s secure - if it’s not, you’re putting player safety at risk.
SBCNews sat down with Dr. Andreas Koeberl, BetGames CEO, and Andreas Krannich, Sportradar Managing Director Integrity Services, to talk about how Twain Sport integrates the Universal Fraud Detection System (UFDS).
Koeberl said, “Our integrity concept consists of seven layers, with Sportradar’s UFDS being one of them. We have dedicated surveillance, data analytics and risk management teams who independently monitor all activity. With Sportradar, we elevate that to the next level.”
Read the full interview
Adding an iGaming perspective to the World Cup
Explore your FIFA World Cup Qatar 2022 opportunities!
With some companies worrying about the lack of compelling live sports content to support the low number of daily football games during the world cup, there’s huge opportunities for online gaming.
Ian Catchick, BetGames Chief Product and Business Development Officer, spoke to CasinoBeats about our solutions for the event. Read the article, here.
Twain Sport: hybrid skill sport games
EXCLUSIVE: What if engagement didn’t just relate to your time in a game. What if it was about providing something of value during another game’s breaks. Dr. Andreas Koeberl, BetGames CEO, spoke to G3 Magazine about how Twain Sport gives you professional athletes competing in short, fast-paced basketball games while you wait for your favourite NBA game to resume.
The process to launch this was, at times, “painful, expensive and time-consuming” but the result is something truly unique. Interested in learning more about the how and why behind Twain Sport? Read the full interview